hands, smartphone, social media

How Social media marketing tools can make your life easy?

Why social media marketing tools are important?

social media

Good social media tools help you find more content to share. Use them to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence and helps to boost sales. 

Social Pilot

It is a Simple & cost-effective social media management tool for businesses, teams, and agencies it allows you to manage your social media accounts and schedule posts for them. It is a paid service with 14-day trails It comes and also provides its users with affiliate links. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance. It’s a tool with a simple dashboard and offers it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients. It comes with price $25, $41, $83 per month, and enterprise pricing (with a 14-day free trial)

 Chief value: 

Social Pilot curates and suggests content from several industries (such as travel, education, and health and wellness), which is great if you want to find relevant content easily. Another feature is its white label reports, which are especially handy for agencies. It is an amazing tool for small businesses at a reasonable price.  


Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have products for measuring engagement, analytics, publishing team building, etc. These products help social media marketers and teams to work more effectively. It has Price packages for $15, $99, $199, and $399 per month (with a 14-day free trial)

Chief value: It has a simple and user-friendly interface and customer support from the team is commendable. The support team is always handholding. 


Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have products for measuring engagement, analytics, publishing team building, etc. These products help social media marketers and teams to work more effectively. It has Price packages for $15, $99, $199, and $399 per month (with a 14-day free trial)

Chief value: It has a simple and user-friendly interface and customer support from the team is commendable. The support team is always handholding.


It is the most trusted and biggest social media management tool, is used by around 15 million and more than 800 of the Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more. In short, this online tool helps to simplify, organize, and can manage all social media campaigns on Facebook, Twitter, Instagram, LinkedIn, Youtube, Snapchat, and more. It has packages with Prices $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Chief value: 

Allows to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Sprout Social

Like Hootsuite, Sprout Social combines several social media tools into one platform from social media scheduling to monitoring, to reporting. Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them. It has packages with $99, $149, and $249 per user per month (with a 30-day free trial)

Chief value: What makes Sprout Social the best is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Agora Pulse

Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features. It has plans with $49, $99, $199, and $299 per month (with a 14-day free trial)

Chief value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.


Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. It has plans with $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Chief value: 

Sendible has some impressive integration such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.


Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance. It has price plans with $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Chief value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images and lets you search for social media influencers.


CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Chief value: 

CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.


May Social is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial. It has packages around $19, $78, $199, $499 per month (with 7-day free trial)

Chief value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos. MavSocial can also help you repeat your social media posts for a specified duration.


Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.

Chief value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.


Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles). It has packages with $9, $19, $29, $49 per month, and enterprise pricing

Chief value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.

Social media marketing tools


Social media marketing tools is only the first step in an effective sales process. These social media marketing tools will help you take your results to the next level. There are many social media marketing free tools or these come with a trail plan it helps users to try and buy use them.

Lead generation

How to run lead generation ads on social media channels?

Lead generation

What is Lead generation?

Lead generation is a unique way of attracting people and stimulating some interest in your business. It is one of the early steps in a typical marketing funnel or sales process. In other words, It’s a way of warming up potential customers to your business and getting them on the path to sooner or later for making a sale. You can warm up customers by creating value by giving them offers and goodies. It involves collecting potential customer’s information—such as name, email, company name, phone number, and job title—that will be useful to eventually make a sale.

How to Run a Successful Lead Generation Campaign?

With the basic understanding and knowledge of lead generation and its components that help in building ad campaigns. Let us simplify the process of creating a successful lead generation campaign by depending on factors like objectives, target audience, and use of social media. Here are the few simple steps that can help in your successful lead generation campaign.

  • Set your campaign objective: For any campaign to run successfully you need to set the objective by defining your goal by the number or leads expected or returns per lead. These are a few examples of what your campaign objective could be to better define your objective you may want to ask yourself the following question:

Who is your target audience and what channels do they use?

How do they use these channels?

What channels will fit your products or service?

What do you want them to do?

What call to action do you want to offer them?

What are you going to offer them?

How will you follow-up?

When will you will follow-up?

What will you do or what will you ask when you follow-up?

How will you record and report on the results of the lead?

Who will you report these results to?

When will you evaluate your lead generation efforts?

What will you consider a success?

  • Select your campaign target: You have to focus on the list of contacts or people visiting your website or pages or entire new target group for your lead generation campaigns. You can also identify groups or sections of people who have pain points or problems that you can resolve with your content.
  •  Develop an offer: This defines what you can it lead magnet. In order to identify these prospects in your contacts, you may want to give an offer by clicking on Call-To-Action (CTA) on your landing page, website, or ad. When the lead responds to your offer, their information is captured and they are pulled into your lead generation campaign where you will continue to nurture your leads until they are ready to close a deal. There are several different platforms you can promote these offers such as on a blog, on a webpage, on social media channels, emails, etc
  •  Create a communications strategy process: This includes what is your follow-up process is going to be. What strategies will be followed and which medium of communication is used. How you will respond to your leads, what kinds of material will you share, and finally defining what your proposals will be up to.
  • Using social network lead adverts: Social media lead generation is part of every marketer’s strategy. Social media lead generation is a good next thing. Collecting leads on social media will help you find people interested in your business. Mostly, these leads will help you nurture your potential customers. 

What are the best social media platforms for generating leads?

The best platform for generating leads is the platform your customers are available. It is said most agree that Facebook is the best site for social media lead generation.

 With almost 2.5 billion monthly active users, Facebook is the most popular social network across the world. Facebook also offers some of the prime tools to collect leads on its platform. The second good platform for lead generation is LinkedIn. According to LinkedIn, 89% of B2B marketers turn to LinkedIn to generate leads. These marketers say LinkedIn generates more than two times as many leads to other social channels.

You can also generate leads according to your customers’ use on platforms like Instagram, Twitter, YouTube, and Pinterest too.

How to generate leads by running Ads on social media channels?

social media lead generation

Let’s run through the important aspect of lead generation that is to generate leads by paid method on each platform. It is one of the most effective and popularly used strategies for businesses. From this, you can now collect information from your target audience without redirecting them to a specific landing page and collect quick data.

Facebook Ads

Facebook offers a certain lead ad format for marketers. Lead ads on Facebook are mostly promoted. Leads collected by these ads can be integrated directly into your customer management system or downloaded so you can follow up as needed. Facebook’s retargeting tools are especially handy when it comes to lead nurturing. 

You should also ensure Facebook Pixel is installed on the website to track leads and measure how much they cost.

Instagram Ads

Just like Facebook, Instagram offers lead ads designed to help marketers collect information. Like Facebook, Instagram offers the option to partially pre-fill forms with a fields Email address, full name, phone number, and gender sections can all be pre-completed in these ads.People on Instagram follow roughly 80% of businesses, which is already a pretty good sign of intent that marketers use this platform. One of the Facebook surveys says 80% of buyers decide whether or not to buy something on Instagram.  So this brings a strong reason to collect leads on this platform.

LinkedIn Ads

LinkedIn is the best platform for targeting B2B in the PPC. LinkedIn has become a more popular platform for users to consume content. For marketers, the targeting options allow you to look into any part of your audience’s profile, and since the platform also has many benefits for their users, it’s in their best interest to keep their profiles up to date.

That’s why LinkedIn is the best place to be if you want to generate higher quality B2B leads.

Twitter Ads

Twitter business is an overgrown Lead Generation Card, a place where brands and businesses can expand their reach and grow their audience by turning followers into potential customers through Twitter.

Even though Twitter Lead Generation Cards have evolved into an entire Twitter Business platform, the overall principle of introducing a simpler interface for Twitter users is still the same. Finally, generating leads on Twitter is all about making it as simple as possible to move followers from a Tweet to your profile to your website so they can convert.


You ran through the important aspect of advertising online i.e., It’s important to remember that the quality of the leads you get from social media is more important than the quantity. It is the process of warming up potential customers to your business and getting them on the path to sooner or later for making a sale by collecting potential customer’s information—such as name, email, company name, phone number, and job title, etc and eventually converting them into customers. it is your goal to build trust in your audience and make them come to you when they have a problem because that is how you ultimately generate sales. Lead generation is an effective tool for platforms like Facebook, LinkedIn, Instagram, and Twitter but you should be using them wisely and smartly to get the best of it.

social media marketing

How Social Media Marketing Helps Businesses To Grow?

how to start social media marketing

What is social media marketing?

Social media is a platform on the internet that lets you interact and share content with others through online communities. Social media creates a huge business opportunity for businesses of all sizes and types. 

Social media marketing is one of the aspects of digital marketing that helps in reaching out to millions of customers across the globe. Social media marketing is a form of marketing that engages in creating and sharing content on social media platforms. Social media platforms help connect with your customers, increase awareness about your brand, and boost your leads and sales. So this makes social media marketing one the best marketing strategy for businesses.

 Stats say 73.4% of users follow a brand because a particular product or service interests them. This helps businesses to reach out to their target audience and boost sales and open wide opportunities for businesses to grow their brands through social media marketing.

what is social media marketing
quote by wikipedia

How social media marketing works and boost’s your brand?

1. Social media marketing build’s Brand Awareness- One of the best reasons to be marketing through social media is that your customers are spending time on these platforms. And it is free to create a business profile on all social media networks. Develop a social media strategy to increase brand recognition and keep it specific to what you want to achieve for your business. This helps in providing a wide audience for your business in no time.

2. It is Cost-effective- Not all businesses can afford to invest in promotions or ads. Social media marketing is affordable and effective for small business owners too. It gives you the flexibility to pay as much as you like while allowing you to have all the roles of a business page. Even social media ads can be expensive you have the elasticity to choose how much you spend, how long you want to run ads, and you can even choose your audience.

3. Improves brand loyal and shows Authenticity- Your followers want to see real people behind your social media profiles. So show them who you are, what your brand sounds like, Get a tone for your business to be it casual, formal or funny. A customer sees these platforms as channels where they can directly communicate with the brands. It is essential to often engage with your customers and start building a bond with them.

4. Social media marketing enhances your SEO rankings- Social media is one the crucial factor for calculating SEO rankings. These days It’s not only enough to get the traffic from blog posts or by optimizing your website. Businesses sharing content on social media are sending out brand gestures search engines which improve trust and credibility, constancy which leads to better enhancement of SEO.

5. Engage with your customers- Social media helps to get real-time customer’s experience on your product or service. They can reach out to you by commenting or sending messages privately. The customer gives both good and bad experiences of your business this helps you to learn your customers and create better products and services to them. The more you interact with your customers the most you have chances of conversions.

With all these aspects to grow your business will bring a question to how you can increase social media engagement to keep your business growing at a decent pace. 

Social media engagement is when someone interacts with you on your social media accounts. The effectiveness of social media campaigns is measured with lead generation, conversions, and sales. Engagement on social media helps to build relationships with your potential and existing customers.

How to use Social Media marketing and build engagement?

how to use social media marketing

Social media marketing has become the backbone of branding. It creates positive waves for businesses to boost brand awareness and conversions to improve ROI. But just creating content on social media channels will not alone bring you engagement. You have to follow certain tips to increase social media engagement. Here are a few tips you may consider.

  • Include images in your posts.
  • Prompt the reactions with emoticons
  • Host live videos frequently
  • Use Influencers to Share Content
  • Add relevant hashtags on posts
  • Create Polls & Surveys
  • Run Contests and Giveaways
  • Engage with the latest trends
  • Stick to your niche or topic
  • Create valuable and shareable content

What is a social media marketing strategy?

what is social media marketing strategy

The key factor for doing social media management is having a good strategy. Without a strategy, you cannot post social media channels effectively. Without setting goals or understanding your target audience is next to impossible to achieve results.

If you want to build your brand through social media marketing or grow digitally developing a social media marketing strategy is essential. 

I would like to take you through steps to create a social media strategy for your business

Step 1: Choose business objectives aligned to your social media marketing goals

Step 2: Understand everything about your audience’s behavior.

Step3: Know in and out about your competitors.

Step 4: Conduct a social media audit

Step 5: Set up accounts and improve social profiles.

Step 6: Find inspiration from success stories

Step 7: Create your social media content calendar

Step 8: Evaluate and adjust your social media strategy accordingly. 


Social media marketing is the best marketing strategy for businesses to grow on. It is an ongoing task that helps you understand your audiences, increase your brand authority, and trustworthiness. Analytics can give you the best results of your efforts. And engagement with customers helps you build good relationships which is the best thing one can achieve. Vital growth across social media helps businesses to reach out to their target audience and boost sales and open wide opportunities for businesses to grow their brands through social media marketing. Having excellent social media strategy acts as a boon to business promoters to work effectively to reach ambitious goals. Social media strategy is helpful for scheduling content and analyzing business growth from time to time.

Do you want to grow your business online?

Feel free to contact WIKILANCER we will help you to skyrocket your business


social media management

Social media management is a secret ingredient for your brand

Social  media management

Social media management is the process of organizing and managing your online presence on social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest by creating, analyzing, publishing, and promoting content on different channels. Social media management is backed by digital marketing and social media strategies. It’s an important part of running a successful social media strategy because it talks about how your brand will perform on social media channels to generate results.

Why social media management important?

Now that you know what’s social media management lets see why is it important to manage social media. Social media management is growing among businesses drastically as it improves results. Nowadays everyone uses social media, so is our customers. According to Digital 2020 July, Global Snapshot published on the 21st July 2020 are: More than half of the world now uses social media and 4.57 billion people around the world now use the internet, of those users, 346 million new users have come online within the last 12 months overall 5.15 billion unique mobile users.

Social media management has offered a lot of benefits. I bring a few of them to you.

  • Cost-effective: Social media is cost-effective. It’s free to join social media platforms, post content, share content, respond to comment and engage with others etc. Even advertising on these channels is profitable as it aims in reaching your audience and building an online reputation. 
  • Connect your audience: All social media networks connect your customers across the world. Understanding your audience is a core part of social media management. If your running a social media management agency or social media management company it becomes challenging to strategize if you don’t know your audience. It becomes easy to reach out to your audience. So social media management is important for all businesses.
  • Understanding User Behavior: Social media incorporates marketing strategy that allows understanding user behavior. For example, 75% of people use social media when making purchase decisions. It becomes easy for the marketers to understand customer behavior through social media management tools. 
  • Design your social media accounts: Designing your social media accounts helps in creating a business strategy. Social media management service also includes social media design creation. It allows creating a great first impression on customers. Once you are ready with social media accounts your social media expert can work on marketing goals, increasing social media engagement and driving conversions.
  • Creating your ads: Your social media expert will develop a strategy for advertising your business. To gain more engagement social media ads are important. Ads aim at different goals for different ads like brand awareness, generating leads, Website visits, conversions, etc.
  • Building your content calendar: Another important aspect of social media management service is creating a content calendar. It helps in staying organized and consistent and also acts as a reference point for the social media management team. The content calendar includes schedules on a weekly and monthly bases. These posts may also have special days or holiday tidings, also shared content like blog posts, website content, images, etc.
  • Monitor your social media performance: Monitoring social media performance is one the most critical part it helps in tracking the performance of your ads and content creation, analyze, and share results. 

Why invest in social media management services?

social media management agency

Social media offers tons of opportunities to grow your business and build brand reputation.  But it also set a challenge for especially micro startups and small businesses to set aside the resources and time for social media management.

That’s when social media management services help in nurturing the businesses. Let’s see few advantages of investing in these services.

  • Save yourself time: When you hire a social media management agency you get a person to handles your social media activities and hence you save your time without sacrificing a revenue-driving channel.
  • Get a social media expert: Always get a professional social media management services also get an expert in the field. So that you don’t have to worry about hiring an expert in-house.
  • Maintain a quality strategy: A social media management agency also ensures your social media strategy remains top-notch and dynamic. The person continuously monitors and improves your approach to drive results in all approaches.
  • Achieve aggressive goals: You don’t have to worry about achieving ambitious goals. Your social media management agency will hold your hand and strategize to help you reach those goals.  

Social media management tools

social media management pricing

Many great tools have come up in the market to make life easy for a marketer. There are tons of free and paid social media management tools. They help you in scheduling content, respond to comments, follow engagement, etc.

A few of the best social media management tools are:

  • Buffer:  Buffer can help you handle social accounts, establish a posting schedule, schedule social media posts, etc. it’s also available as a mobile app to make social media management hassle-free. It’s a paid tool.
  •  Hootsuite: It is also a paid social media management tool, Hootsuite helps you manage all your social media channels, respond to user queries and comments across channels, and monitor your social media strategy’s performance via analytics data.
  •  CoSchedule: A paid tool, CoSchedule focuses on more than managing your social media. Schedule your social media posts, as well as build content calendars, publish blog posts, and more.
  • Sprout Social: Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting. Sprout Social is one social media management tool that provides customer relationship management (CRM) features.
  • Social Pilot: Social Pilot curates and puts forward content from a number of industries which is great if you want to find relevant content easily. One of the valuable features is its white label reports, which are especially handy for agencies.


Social media management is an important part of running a successful social media strategy because it talks about how your brand will perform on social media channels to generate results. It helps in growing your business effectively without sacrificing a revenue-driving channel. Social media management services help in nurturing businesses by maintaining quality and helping in achieving ambitious goals. Social media management tools play an essential role in managing work effectively. They help you in scheduling content, respond to comments, follow engagement, etc.

Looking for a social media management agency?

Are you looking for a social media management agency? Trust WIKILANCER – a business boomer for your business. Feel feel to contact us on Instagram & Facebook

Social media engagement

Who really uses social media engagement?

social media engagement strategy

Social media engagement is a broad umbrella term that includes a lot of parameters. Social media engagement measures the public shares likes and comments for businesses online. The engagement has traditionally been a common metric for calculating social media performance but doesn’t necessarily translate to sales. As a business, it’s quality, not just quantity,  that you should be striving for.

Social media strategy  and engagement is crucial for every social channel to build a positive brand understanding, and develop evocative relationships with new and potential future customers.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  •  Likes
  • Followers and audience growth
  • Click-throughs
  • Mentions (either tagged or untagged)
  • Using branded hashtags

Why is Social media engagement Important?

Whether you are on social media or not, it’s an inevitable truth that your customers are paying attention to their social media accounts every now and then. Establishing a social media presence, building a following and engaging them effectively with quality content is a big effort, but what benefits you get from social media are briefed. Here are just a few ways that social media engagement can have a positive effect on your business:

  • Social Media Engagement Offers Social Proof of Your Brand
  • Social Media Engagement Expands Your Marketing Reach and growth
  • Social Media Engagement is More Cost-Effective than Traditional Advertising
  • High Social Engagement Boosts Brand Awareness

How to increase social media engagement?

Promoting your business through social media is therefore crucial to businesses, but getting your content on these platforms is not only that brings you the sales. The key to becoming a successful social media person is in engagement. Follow these tips for increasing social media engagement below to achieve business growth.

Talk About Your Topic (Not Just Your Brand)

Only promoting your brand creates a bad impression. Groups and forums aren’t there to talk about yourself only. Having different group members to lead a discussion and talk about the latest trends in the industry or area that’s relevant to the brand will make customers see you as useful and of value. Don’t be the brand that talks about themselves only. Talk about your topic too!

Response to all comments

To increase social media engagement, you need to be socially active too. When customers send you a message or leave a comment on a post, its an opportunity to talk to them. Whether they leave a positive or negative message, you should be responding to each customer to build relationships.

Share Other People’s Content

Keeping your content diverse or irrelevant and from different creators, will keep customers interested. Sometimes hearing the same person talk about the same topic or subject, day in day out can become a little boring. So be open to sharing other people’s content too.

Make Your Customers Feel Engaged

Responding to every post that doesn’t just directly address the brand but perhaps mentions it through a specific hashtag or mentions is great for ensuring each customer feels like they are valued by the brand. Using social media engagement tools to find every user who is posting about the brand is very important to ensure users feel like they are connected to the brand.

Make Your Posts Visual

Adding relevant images to your post will help encourage more social media engagement and increases the accessibility of the posts.

Add Relevant Hashtags (#) to Your Posts

Hashtags are one of the ways of making your post more attractive to users. Not only do they help keywords to stand out in the post itself, they are great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.

Create Polls & Surveys

Social media polls and surveys are super simple for obtaining that needed customer feedback quickly and help in the engaging audience.

Run Contests and Giveaways

The simplest way you can increase social media engagement is to run contests and giveaways. You can ask your audience to take action such as visiting your website and increase social media engagement as contest requirements.

Post Frequently

Being consistent regularly is it once in a day or week or month can not only keep your followers following you but also attract more. If you don’t post regularly, you may lose followers and eventually engage on social media.

Engage With The Latest Trends

Sharing and liking the latest posts on the trends relevant to your niche is a great way to show support and involvement. Engaging with trending posts will help to strengthen your reputation. 

Use Analytics Tools to Monitor Engagement

Analytics Tools are really helpful in monitoring the levels of engagement on social media, websites, etc. You can measure social media engagement with rich insights of data that is perfect for making those needed campaign changes for improvements.

There are many great social media engagement tools to measure how engaging your posts are, although we recommend the following:

How to measure social media engagement?

It’s pretty simple to measure engagement through social media. All you need to do is track social media engagement, analyze and know how to read the data.

Measuring metrics

·         Likes & Shares
·         Audience Growth/Rate of Followers
·         Followers vs. Following Ratio
·         Active Fans
·         Organic vs. Paid Results
·         Clicks Per Post
·         Lead Generation
·         Audience Demographics
·         Audience Mentions

Tools to Track Social Media Engagement

social media engagement tools

Knowing how to read your social media data is a big first step towards measuring your engagement and ultimately knowing your ROI. Monitoring social media activities effectively using tools can save lot of your efforts and time.

Here is a list of few tools
  • Oktopost – It helps to determine whether a customer came from Facebook, Twitter, or another social media website.
  • Buffer – It is is a scheduling tool that allows businesses to schedule their social media posts in advance so that Buffer can automatically send out the content according to the dates and times that you decided on.
  • HootSuite – This tool makes posting and commenting effortless. Facebook, Twitter, LinkedIn, Instagram—you can monitor all these accounts on the same dashboard and see what’s happening in real-time.
  • Agorapulse – It has multiple benefits for any business looking to consolidate their social media.
  • Google Analytics – It to monitors your website traffic and determine which pages are doing better than others
  • Keyhole – This tool fulfills a very specific need in social media analytics: the tracking of hashtags, URLs, and keywords

Kissmetrics – This analytics platform collects and displays data for each customer you acquire through your website, your apps, or your mobile products. It’s a very refined tool used to measure revenue as well as complex customer behaviors.


Social media engagement is more than just evaluating and accumulating followers across social channels. It’s also a measurement of people being active and paying attention to and interacting with your brand daily. Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers. The key to becoming a successful social media person is in the engagement and know-how to increase it by using different social media engagement strategy. Also how to keep updated and improve social media engagement using some lifesavers i.e., tools for increasing social media engagement.