social media engagement strategy

Social media engagement is a broad umbrella term that includes a lot of parameters. Social media engagement measures the public shares likes and comments for businesses online. The engagement has traditionally been a common metric for calculating social media performance but doesn’t necessarily translate to sales. As a business, it’s quality, not just quantity,  that you should be striving for.

Social media strategy  and engagement is crucial for every social channel to build a positive brand understanding, and develop evocative relationships with new and potential future customers.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  •  Likes
  • Followers and audience growth
  • Click-throughs
  • Mentions (either tagged or untagged)
  • Using branded hashtags

Why is Social media engagement Important?

Whether you are on social media or not, it’s an inevitable truth that your customers are paying attention to their social media accounts every now and then. Establishing a social media presence, building a following and engaging them effectively with quality content is a big effort, but what benefits you get from social media are briefed. Here are just a few ways that social media engagement can have a positive effect on your business:

  • Social Media Engagement Offers Social Proof of Your Brand
  • Social Media Engagement Expands Your Marketing Reach and growth
  • Social Media Engagement is More Cost-Effective than Traditional Advertising
  • High Social Engagement Boosts Brand Awareness

How to increase social media engagement?

Promoting your business through social media is therefore crucial to businesses, but getting your content on these platforms is not only that brings you the sales. The key to becoming a successful social media person is in engagement. Follow these tips for increasing social media engagement below to achieve business growth.

Talk About Your Topic (Not Just Your Brand)

Only promoting your brand creates a bad impression. Groups and forums aren’t there to talk about yourself only. Having different group members to lead a discussion and talk about the latest trends in the industry or area that’s relevant to the brand will make customers see you as useful and of value. Don’t be the brand that talks about themselves only. Talk about your topic too!

Response to all comments

To increase social media engagement, you need to be socially active too. When customers send you a message or leave a comment on a post, its an opportunity to talk to them. Whether they leave a positive or negative message, you should be responding to each customer to build relationships.

Share Other People’s Content

Keeping your content diverse or irrelevant and from different creators, will keep customers interested. Sometimes hearing the same person talk about the same topic or subject, day in day out can become a little boring. So be open to sharing other people’s content too.

Make Your Customers Feel Engaged

Responding to every post that doesn’t just directly address the brand but perhaps mentions it through a specific hashtag or mentions is great for ensuring each customer feels like they are valued by the brand. Using social media engagement tools to find every user who is posting about the brand is very important to ensure users feel like they are connected to the brand.

Make Your Posts Visual

Adding relevant images to your post will help encourage more social media engagement and increases the accessibility of the posts.

Add Relevant Hashtags (#) to Your Posts

Hashtags are one of the ways of making your post more attractive to users. Not only do they help keywords to stand out in the post itself, they are great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.

Create Polls & Surveys

Social media polls and surveys are super simple for obtaining that needed customer feedback quickly and help in the engaging audience.

Run Contests and Giveaways

The simplest way you can increase social media engagement is to run contests and giveaways. You can ask your audience to take action such as visiting your website and increase social media engagement as contest requirements.

Post Frequently

Being consistent regularly is it once in a day or week or month can not only keep your followers following you but also attract more. If you don’t post regularly, you may lose followers and eventually engage on social media.

Engage With The Latest Trends

Sharing and liking the latest posts on the trends relevant to your niche is a great way to show support and involvement. Engaging with trending posts will help to strengthen your reputation. 

Use Analytics Tools to Monitor Engagement

Analytics Tools are really helpful in monitoring the levels of engagement on social media, websites, etc. You can measure social media engagement with rich insights of data that is perfect for making those needed campaign changes for improvements.

There are many great social media engagement tools to measure how engaging your posts are, although we recommend the following:

How to measure social media engagement?

It’s pretty simple to measure engagement through social media. All you need to do is track social media engagement, analyze and know how to read the data.

Measuring metrics

·         Likes & Shares
·         Audience Growth/Rate of Followers
·         Followers vs. Following Ratio
·         Active Fans
·         Organic vs. Paid Results
·         Clicks Per Post
·         Lead Generation
·         Audience Demographics
·         Audience Mentions

Tools to Track Social Media Engagement

social media engagement tools

Knowing how to read your social media data is a big first step towards measuring your engagement and ultimately knowing your ROI. Monitoring social media activities effectively using tools can save lot of your efforts and time.

Here is a list of few tools
  • Oktopost – It helps to determine whether a customer came from Facebook, Twitter, or another social media website.
  • Buffer – It is is a scheduling tool that allows businesses to schedule their social media posts in advance so that Buffer can automatically send out the content according to the dates and times that you decided on.
  • HootSuite – This tool makes posting and commenting effortless. Facebook, Twitter, LinkedIn, Instagram—you can monitor all these accounts on the same dashboard and see what’s happening in real-time.
  • Agorapulse – It has multiple benefits for any business looking to consolidate their social media.
  • Google Analytics – It to monitors your website traffic and determine which pages are doing better than others
  • Keyhole – This tool fulfills a very specific need in social media analytics: the tracking of hashtags, URLs, and keywords

Kissmetrics – This analytics platform collects and displays data for each customer you acquire through your website, your apps, or your mobile products. It’s a very refined tool used to measure revenue as well as complex customer behaviors.


Social media engagement is more than just evaluating and accumulating followers across social channels. It’s also a measurement of people being active and paying attention to and interacting with your brand daily. Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers. The key to becoming a successful social media person is in the engagement and know-how to increase it by using different social media engagement strategy. Also how to keep updated and improve social media engagement using some lifesavers i.e., tools for increasing social media engagement.

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