Why social media marketing tools are important?

social media

Good social media tools help you find more content to share. Use them to schedule posts at the perfect time, as well as to measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence and helps to boost sales. 

Social Pilot

It is a Simple & cost-effective social media management tool for businesses, teams, and agencies it allows you to manage your social media accounts and schedule posts for them. It is a paid service with 14-day trails It comes and also provides its users with affiliate links. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance. It’s a tool with a simple dashboard and offers it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients. It comes with price $25, $41, $83 per month, and enterprise pricing (with a 14-day free trial)

 Chief value: 

Social Pilot curates and suggests content from several industries (such as travel, education, and health and wellness), which is great if you want to find relevant content easily. Another feature is its white label reports, which are especially handy for agencies. It is an amazing tool for small businesses at a reasonable price.  

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have products for measuring engagement, analytics, publishing team building, etc. These products help social media marketers and teams to work more effectively. It has Price packages for $15, $99, $199, and $399 per month (with a 14-day free trial)

Chief value: It has a simple and user-friendly interface and customer support from the team is commendable. The support team is always handholding. 

Buffer 

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have products for measuring engagement, analytics, publishing team building, etc. These products help social media marketers and teams to work more effectively. It has Price packages for $15, $99, $199, and $399 per month (with a 14-day free trial)

Chief value: It has a simple and user-friendly interface and customer support from the team is commendable. The support team is always handholding.

Hootsuite

It is the most trusted and biggest social media management tool, is used by around 15 million and more than 800 of the Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more. In short, this online tool helps to simplify, organize, and can manage all social media campaigns on Facebook, Twitter, Instagram, LinkedIn, Youtube, Snapchat, and more. It has packages with Prices $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Chief value: 

Allows to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Sprout Social

Like Hootsuite, Sprout Social combines several social media tools into one platform from social media scheduling to monitoring, to reporting. Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them. It has packages with $99, $149, and $249 per user per month (with a 30-day free trial)

Chief value: What makes Sprout Social the best is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Agora Pulse

Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features. It has plans with $49, $99, $199, and $299 per month (with a 14-day free trial)

Chief value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Sendible

Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. It has plans with $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Chief value: 

Sendible has some impressive integration such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

eClincher

Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance. It has price plans with $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Chief value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images and lets you search for social media influencers.

CoSchedule

CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Chief value: 

CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

MaySocial

May Social is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial. It has packages around $19, $78, $199, $499 per month (with 7-day free trial)

Chief value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos. MavSocial can also help you repeat your social media posts for a specified duration.

Crowdfire

Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.

Chief value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.

Later

Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles). It has packages with $9, $19, $29, $49 per month, and enterprise pricing

Chief value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.

Social media marketing tools

Conclusion

Social media marketing tools is only the first step in an effective sales process. These social media marketing tools will help you take your results to the next level. There are many social media marketing free tools or these come with a trail plan it helps users to try and buy use them.

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